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What Marketers Can Learn from Sun Tzu’s The Art of War
3 min readOct 21, 2024
Sun Tzu’s The Art of War offers timeless strategies that can be applied to modern marketing, especially in today’s hyper-competitive digital landscape.
In this article, I’ll explore five key principles from Sun Tzu and how they can sharpen your digital marketing tactics to outmaneuver the competition.
Know Your Enemy and Know Yourself
- Principle: Success depends on knowing both your strengths and your competition’s weaknesses.
- Application: Use competitive analysis tools like SEMrush or Ahrefs to study your competitors’ keywords, content, and backlink strategies. At the same time, perform an internal audit of your brand’s strengths, such as customer engagement or unique product features.
- Action: Build a competitor analysis. Identify opportunities to capitalise on competitor weaknesses, like poor customer reviews or underperforming SEO.