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Growth Marketing: A Professional Roadmap

Your skills define your path, but your path redefines your skills

Nicolás Vargas
7 min readJan 11, 2025

Growth marketing has become one of the most relevant disciplines in the business world. Combining analytical skills, creativity, and experimentation, it sits at the intersection of media, marketing, product, and data.

But how can you chart a clear career path in such a multifaceted field?

This article outlines a professional roadmap for growth marketers, addressing common questions and misconceptions, as well as exploring skills, career opportunities, and the industry’s future.

‘Sacred Journey’ by Michael Reeder

Generalist vs Specialist: Where Should You Start?

When I first stepped into growth marketing, I started as a specialist, focusing on acquisition through organic and paid search.

Over time, my journey evolved. I delved into content marketing, which taught me how storytelling could drive engagement. Then, web analytics opened my eyes to measuring business impact, which eventually led me to product growth, marketing economics, and finally, team building and management.

Everyone’s journey is different, and that’s what makes this field so dynamic. The most important thing is to approach it with a clear career…

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Nicolás Vargas
Nicolás Vargas

Written by Nicolás Vargas

I develop growth marketing models for businesses making 1M+ Online MRR. Subscribe To My Newsletter https://www.marketingconcepts.co/

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