Hey Brook. Thanks for reading! Most paid channels offer tools that help you determine traffic figures (Facebook ads, Twitter Ads, Google Ads, etc) Keep in mind that his numbers are just estimations and you'll need to validate (Minimum Viable Campaign) them so create small campaigns to validate those numbers and things like messaging, Value Props etc - Once I get a better idea of each channel from a performance perspective I double down on the ones that work.
This post originally appeared on OMGLabs where I write about growth marketing, customer acquisition and retention.
There are 3 factors you need to consider before acquiring an Enterprise SEO platform
Enterprise SEO platforms are powerful and they can help you simplify your workflow, outrank your competitors and prioritise actions with the biggest ROI for your business. But the truth is, it’s not about picking an SEO platform and instantly seeing results. …
You don’t have to be a social media influencer to crave more visibility online. Indeed, no matter why you are on social media, you may want others to discover information about you and take advantage of a link to your site. As Instagram is one of the most popular platforms today, you’ll want to use their bio link capability to connect your profile. But you only have one place to do this here, based on Instagram’s specific rules. For many people who want to keep in touch with supporters, avid readers, or buyers, this may be a problem. …
“The higher man is distinguished from the lower by his fearlessness and his readiness to challenge misfortune.”― Friedrich Nietzsche, The Will to Power
Uncertainties have always been among us, as they imply a gap on our own interpretation of reality. According to Dr Joshua Wakeham “uncertainty occurs at the limits of knowledge” and as human beings our understanding of reality will always be limited.
Today I’m deconstruction Ann Rockley’s “Why You Need Two Types of Content Strategist”
Companies treating content as a scalable business asset, need to understand there are 2 types of Content strategists: front-end and back-end.
The coordination of both the front end and the back end it is crucial to develop an approach that leads to content that performs well with different type of customers & takes advantage of automation.
Front-end and back-end roles require different mindsets, each important. In some cases, an individual may play both roles, but most content strategists develop one skill set or the other.
Today I’m deconstruction Michael Andrew’s “User Centric Content Models”
Content Models are required to organize your content they require a user centric approach.
There are 2 common approaches to content modelling
Both Databases and Structured Authoring are a great analogies for content models as they are not taking into consideration your audience.
The following process will allow you to see connections between different types of information, and help to ensure that your model supports your customer’s journey.
Here’s the process:
Today I’m deconstruction Ross Simmonds “Why & how brands should adopt content distribution processes in their marketing mix”
Most companies using content marketing haven’t been able to experience the real value of content as they neglect the power of content distribution . As a result most content marketing teams aren’t able to generate a steady stream of traffic, leads and sales.
There’s more noise than ever and brands are struggling getting people’s attention
AI is currently a “hot topic” it has tons of media coverage, and public discussions are through the roof. It is meant to be “the trend” marketers and business owners need to be across to stay relevant and get significantly better results.
Most content online about this topic is either too technical or too vague. It is quite hard to find content introducing these relatively complex concepts to “Startup Founders & Non-technical marketers” — Why? Because the public perception of AI, in general, is nebulous
With artificial intelligence as part of your skillset, you would be able to:
Marketing Automation (MA) historically has been perceived as a magic solution for most businesses' growth problems. Many business and marketing “experts” are obsessed with automation, preventing them from strategically thinking about their customers and instead relying on tools to automate as much as they can without a clear or realistic goal in mind.
Regardless of all the noise made by mainstream media and marketing technology companies, marketers still struggling with their jobs.
According to Hubspot, 40% of marketers have issues proving the effectiveness of their efforts to their bosses.
Why are they struggling? In simple terms, their approach is wrong…
Nowadays, there isn’t a single industry that hasn’t been transformed or influenced by technology, and marketing is not the exception.